Yellow Pages (Malta) Ltd distributes free of charge over 200,000 copies of the Yellow Pages to homes, offices and hotels. You will find the Yellow Pages in over 90% of Malta’s and Gozo’s Households, and more than 9 out of 10 adults in Malta and Gozo are familiar with the Yellow Pages.
The Yellow Pages is used by more than 4 out of 5 adults, who are familiar with the brand. Of these more than 1 out of every 3 users would have typically referred to the Yellow Pages within the past week and 1 out of every 2 users at least once within the past month.
A very important factor is that 3 out of every 5 references to Yellow Pages result in an actual purchase of a service or product.
More detailed statistics can be found in the Usage Facts page.
The above figures are taken from the latest distribution audit, as conducted by KPMG during September/October 2011, as well as the Distribution survey and the Usage survey conducted by MISCO International during November 2011